All New age Indians Who Are Entertainment Fitness Enthusiasts Are Our Potential Buyers


In an interview with BW Disrupt, Fire Boltt co-founders Arnav Kishore and Aayushi Kishore talk about competitive marketing strategies, expansion plans and more

Consumers are already in a dilemma when buying digital accessories. How do you stand among all the existing brands?
Fire Boltt has been a pioneer among brands that make audio and portable equipment since its inception. Over the years we have further developed our brand and our product portfolio in order to offer the latest cutting-edge technology in the most affordable price range. In addition to the fact that all Fire Boltt products are of the highest quality, we have introduced the world's first ecosystem for entertainment, fitness and reward with our unique Boltt Play app. Our DNA in audio and wearable technology is years old and our phenomenal growth in organic ways is enough to vouch for Fire Boltt's differentiator.

How has the response been so far and what is the most popular product out of the bucket?
The response was overwhelming. In the past year we have grown into an India-wide brand with offline presence in more than 750 cities across the country. Apart from that, our flagship - Fire Boltt Smartwatch with SPO2 monitor - has continued to be one of the bestsellers since its introduction on platforms such as Amazon. The brand saw 100% month-over-month growth. Our Boltt Play app was also well received by users thanks to its unique ecosystem. The app registered a user base of more than 1 million in just 12 months.

What are your expansion plans for India? How many more products do you want to add in the coming years?
While we have a strategic plan to diversify our product portfolio and expand into more geographic locations, including Tier 2 and Tier 3 cities, we are more focused on the qualitative aspect. We currently offer almost 60 products for audio and wearable product lines and aim to bring these to 90 in the next few months.

How is it different from other brands?
As mentioned earlier, over the years we've grown into a home-grown audio and wearable brand. I think our greatest competitive advantage is our first entertainment, fitness and reward ecosystem, which is unique in the world. All Fire Boltt users get an introduction to our Boltt Play app with free premium subscriptions from Zee5, Gaana, JioSaavn, etc. You can earn rewards for walking, running, watching movies or listening to music. The rewards earned can then be exchanged for branded products from an in-app store. This is an unprecedented experience for all users that completely sets us apart from all other brands.

Who is this aimed at as a potential buyer?
All New Age Indians who are entertainment and fitness enthusiasts are potential Fire Boltt buyers. Fire-Boltt is a domestic wearable, gaming, and audio recall brand in the country.

How much have you invested to date?
To date, investments of up to $ 10 million have been made in the brand.

What platforms are you targeting - online or offline?
We have targeted both online and offline platforms. In 12 months Fire Boltt has expanded its offline presence to more than 750 cities, while our app has registered a user base of more than 1 million. Our products are rated the best on online platforms such as Amazon, with the rating above all of the closest competitors. Within 90 days of its launch, the Fire Boltt smartwatch with SPO2 monitor was among the top four best-selling smartwatches. We have gone through countless efforts since Fire Boltt was founded to make it a local recall brand.

Where is the manufacturing unit? Please also tell us a little about the R&D and innovation center.
All of our products are imported, designed and imported in India. Our research, development and innovation center is based in the country and designs all products.


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