Verizon Media unveils future-proofing strategies on tech stack and immersive experiences

For the first time, Verizon Media, a division of Verizon (NYSE, Nasdaq: VZ), broadcast the Verizon Media APAC Growth Summit live on Yahoo TV across Asia. This event brought international speakers closer to Asia through virtual, immersive technology. The power of the full-tech stack and immersive technology was the focus of the two-day summit.

Really connected. Global collaboration.

Rico Chan, Head of APAC Sales at Verizon Media, said under the motto “Maximize Today, Accelerate Tomorrow”: “With advanced virtual event technology, we have brought together speakers from around the world to share their insights at the two-day APAC Growth Summit was streamed live with subtitles to Hong Kong and Singapore from March 23-24, and to Taiwan and Japan from March 30-31. We have seen overwhelming responses from the industry across the region eager to discover digital trends and behaviors in the post-new normal era. "

The future of programmatic: Future-proof business through emerging channels

By John McNerney, Director of Platforms at Verizon Media Australia & New Zealand

5G speeds up our daily habits with the Internet of Things or IoT devices. The proof of this is the number of manufacturers who are already pumping more than 20 billion devices in 2020. Consumers buy these devices to add value to their lives. It is therefore our responsibility in the media industry to educate or be informed about how we handle data.

With Verizon Media, we get our first-party data from apps, search, email, commerce and our platforms via bid-stream data. This is completely transparent and is approved by the users - the people who receive an exchange of values. This way, marketers and buyers have a unified view of their audience with tailored and engaging messages on every screen. This allows them to effectively build the brand, create an affinity with their consumers, and potentially have a call to action that provides service or value without being intrusive or irrelevant.

The omnichannel single view enables marketing professionals to precisely address target groups on cook-free devices such as ConnectedTV. Or, you can sequential messages from offline to online and reach these consumers via DOOH, then reach them again while they watch 'catch-up TV'. "

Building on our digital out-of-home (DOOH) leadership, the APAC market has expanded our partnership with the digital out-of-home market VIOOH. This deal provides access to premium DOOH inventory from our DSP, including digital assets from JCDecaux - the world's leading out-of-home advertising company. The renowned local Café Kam Kee recently launched Hong Kong's first programmatic DOOH campaign at Hong Kong International Airport.

The growing importance of the affiliate member ecosystem

By Dan Richardson, Data Director, Verizon Media Australia & New Zealand

Verizon Media takes a three-pronged approach to tackling a world without cookies and beyond. First, putting consumers first means that what we deliver on our properties through our products and partnerships always respects the user experience and offers trustworthy protections that respect privacy and choice. Second is identity: with consent-based data at its core, we observe more than 200 billion cross-screen signals every day, including login, customer relationship data, mobile SDK, search and content engagement from our own websites and apps, and reach more than 158 Millions of people a month in Asia Pacific.

We are the size and scope, but more importantly, our ecosystem is supported by persistent authenticated IDs such as email addresses or customer IDs that require login. In addition, we are replacing cookies from third-party providers with a "uniform ID" and use our identity diagram and the data from first-party providers from our own and operated properties and data partners. Our ConnectID solutions support your ability to target, buy and measure ads independently of cookies.

The third point in our approach to tackling a world without cookies is the full stack advantage. Dan Richardson added, "As an end-to-end, full-stack technology partner, we are uniquely able to help both publishers and advertisers unlock the full value of their content and marketing and create a match pool for individual users on ours Maintain demand and supply platforms and provide better visibility, audience insights, cost savings and no data loss. "

Unveiling the results of the first APAC Immersive Experience Survey

By Francis Che, Head of Data, CRM and Insights, Verizon Media International Market

In January 2021, Verizon Media surveyed 4,000 online consumers in Taiwan, Hong Kong, Australia and the UK to understand their behavior and preference for immersive experiences in AR (Augmented Reality), VR (Virtual Reality) and MR (Mixed Reality) . The main results are:

• Of all the respondents surveyed, 27% had previously tried a comprehensive experience and the intended users totaled 63%.
• Fun, inspiration, knowledge and interaction are the four main reasons for amazing consumer experiences.
• The five most common occasions for immersive experiences are: playing online games; In an exhibition or a museum; In a zoo, aquarium, or amusement park; Learning or training; Online chats or video calls.
• Product types recommended for a complete online shopping experience are: games, game consoles and accessories; Cell phones, cameras, headphones, wearable technology; Furniture, bedding and home decor; Clothing; Leather goods, shoes, bags and accessories.
• Over 70% of consumers respond more positively to brands that use immersive technology, regardless of whether they know more about the brand, have a more positive perception, and are more likely to consider the brand.
• Consumers expect immersive experiences to be easy to use and real.

5G: Driving the future of media and content

By Mark Melling, Head of RYOT Studio, 5G Lead EMEA, Verizon Media

The digital world has the power to cross all possible boundaries - areas where literally closing physical doors can open up new virtual possibilities. Our customization request has mainly led us five to seven years into the digital future. This shift in digital content consumption is happening at the same time that 5G connectivity is becoming available in more and more countries around the world. The 5G is an innovation platform that enables other innovations. "

When the pandemic-triggered lockdown began, events like fashion shows were in crisis mode, facing new challenges and a host of new consumer behaviors that are likely to persist long after the lockdown ends. That is why we have created a proof of concept with the London College of Fashion, a new era for the virtual fashion show. We started the exhibition as a live event for the press, VIPs and brands in VR. As a result, 150 VIPs attended the VR from the comfort of their homes or offices, and another 1.8 million live streams streamed the event in real time or shortly thereafter. It has been proven that VR technology enables the future of content and provides economies of scale.

Cases of Immersive Experience

To showcase the forward thinking of Verizon Media and the incredible possibilities of 5G, two landmark events were held: the Yahoo25 Hong Kong Passion Moment in 5G and the Yahoo Asia Buzz Awards 2020 presentation ceremony in augmented reality. These immersive experiences, both of which set new standards in the city, are testament to not only the inadequate efforts of Verizon Media to keep our users updated with the technology, but also their quick adaptability to the great online migration as a result of COVID-19. For the 25th anniversary of Yahoo, the Yahoo25 Hong Kong Passion Moments in 5G invited prominent marketing directors and respected media employees to a virtual meet & greet in front of a sentimental backdrop that makes the hearts of Hong Kong residents beat faster.

The 2020 Yahoo Asia Buzz Awards switched from offline to online thanks to a merging of physical and virtual stages, LED screens and a world-class camera tracking system.

The Verizon Media APAC Growth Summit 2021 was broadcast live on Yahoo TV from March 23-24, 2021 in Hong Kong and Singapore, and March 30-31 in Taiwan and Japan. This unique B2B event is a milestone on our strategic path to where we will introduce the region's new groundbreaking products and experiences for 2021. At this summit we are preparing the conditions for how we will shape tomorrow. APAC advertisers and partners will hear about our latest product innovations and next steps as we prepare to accelerate for 2021. The two-day 142-minute program is archived on Yahoo TV.

This article was written by Verizon Media.

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