YouTube's TikTok rival Shorts app hits 6.5B daily views


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YouTube's TikTok rival shorts app hits 6.5 billion views daily.

YouTube Shorts, a TikTok-like short-form video app, has been growing in popularity with over 6.5 billion daily views since March, up from 3.5 billion at the end of 2020, the company said.

YouTube launched the Shorts app in India last September. Shorts is a new short-form video experience directly on YouTube for developers and artists who want to record short, catchy videos using just their mobile phones.

The company later rolled out the video streaming service on its platform in the US in beta. With over 2 billion registered users monthly and over 1 billion hours of video viewed daily, Google-owned Google offers advertisers efficient reach to large audiences that are incremental to those on TV.

"When it comes to YouTube, people continue to find all kinds of informational content, from instructional videos to podcasts," said Alphabet and Google CEI during the company's call for profit on Tuesday.

According to the company, YouTube's branded business has also seen strong growth, driven by the global consumer trend from linear television to video streaming.

"YouTube provides advertisers with an efficient reach to a large audience that is incremental to those on television. Big brands are benefiting from this trend," the company said.

The company announced that $ 6 billion in YouTube ad revenue for January through March 2021, up 49 percent, was due to exceptional performance in direct response and continued strength of brand advertising.

YouTube recently added a new metric to its transparency reports called the Violative View Rate, which can be used to estimate what percentage of views on YouTube are from content that violates its guidelines.

In the fourth quarter of last year, YouTube's violent view rate was between 16-18 out of 10,000 views. "This is a decrease of over 70 percent from the year-ago quarter, thanks in large part to our investment in machine learning," said Pichai.

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