Newswire's Medical Technology Client Shares Insights on Chronic Pain Treatment During Interview with Popular NBC Affiliate Station
Health Technology Customers in the Newswire Guided Tour Program
Image of a stethoscope and pen on top of a medical card.
NEW YORK - April 23, 2021 - (Newswire.com)
As part of Newswire's Earned Media Advantage Guided Tour program, clients work with their team of PR professionals to identify media opportunities, create compelling stories, launch targeted campaigns, and more.
A key component of the Guided Tour program is helping companies build brand awareness through relevant and valuable media mentions.
For his medical technology customer, who has developed non-invasive medical devices to accelerate healing and reduce chronic pain symptoms, the aforementioned deserved media turned out to be an important and relevant opportunity as the US continues to grapple with the opioid crisis.
In fact, the National Institute on Drug Abuse reported that approximately 21% to 29% of patients prescribed opioids for chronic pain abuse them.
During an interview on a popular NBC affiliate's health and lifestyle show, the Newswire client had the opportunity to discuss how its innovative wearable technology combats pain at its source and treats disease without the side effects of systemic pharmaceutical opioids.
"Every company has a story to tell, and this interview on a popular television news channel gave our client the platform to share theirs," said Charlie Terenzio, CMO and SVP of media and marketing communications for Newswire.
Before participating in Newswire's Guided Tour program, the company wanted to point out that clinicians were unaware of their products and technologies.
However, by leveraging Newswire's industry-leading solutions, the customer was able to get the right message across to the right audience at the right time and perform a feature interview with an NBC partner serving a metropolitan area of more than three million people.
"This client is making great strides in the medical technology field and our team is constantly working to find new angles and create impactful spaces to build brand awareness, improve search engine optimization and ultimately accelerate business growth," added Terenzio.
To learn more about how Newswire's integrated solutions are helping other technology companies grow their audiences, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Via Newswire
Newswire provides press release and multimedia distribution (SaaS) software and services that empower earned media: higher brand awareness, more traffic, higher return on media and marketing communications spend, and competitive advantage. With over a decade of experience, Newswire continues to empower customers to get the right message to the right audience at the right time, through the right medium.
More information is available at http://www.newswire.com.
Contact information
Charlie Terentius
Newswire | CMO and SVP for media and marketing communication
Office: 813-480-3766
Email: charlie@newswire.com
Press release service from Newswire.com
Original Source: Newswire's medical technology client shares insights into chronic pain management during an interview with NBC's popular partner station
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