Digital Payments Are Now Even Faster and More Secure With Fibank, Fitbit and Visa

Fibank was the first in Bulgaria to offer Fitbit Pay smartwatch payments to its customers

The bank was the first in Bulgaria to offer Fitbit Pay smartwatch payments to its customers

SOFIA, BULGARIA, April 16, 2021 /EINPresswire.com/ - At a time when digital technologies are increasingly taking over payment transactions, consumers typically prefer secure, contactless methods. Another innovative project in this direction resulted from the partnership between Fibank (First Investment Bank), Fitbit and Visa, which enables payments by simply waving the clock via the terminal.

Fitbit Pay allows customers to add their Fibank-issued Visa cards to their compatible Fitbit wearable devices. Customers can pay at POS (POS) locations that support contactless payment technology without removing their card.

Fitbit Pay is currently available for Fitbit Sense, the Fitbit Versa, Fitbit Ionic, Fitbit Charge 4 and Fitbit Charge 3 Special Edition smartwatch families. By following simple steps in the Fitbit app for Android or iOS, users can quickly add their Fibank cards to their Fitbit wallet. To make payments, consumers simply need to press and hold the left button until their Fibank card appears on the device screen, and then hold the device near a payment terminal until a payment confirmation is displayed. A protected PIN is selected by the user during device setup for an additional level of security. In addition, the use of Visa's tokenization technology makes all e- and m-commerce payments safe and easy by replacing consumer accounts with a unique digital identifier or "token" that is used specifically for each device. As a result, account and card details are never shared, which is an extra layer of security for digital payments.

In connection with the start-up of the service, Nikola Bakalov, CEO and Chairman of the Board of Directors of Fibank said: “Fibank is delighted to be the first Bulgarian bank to offer Fitbit Pay to its customers. Over the years we have consistently made innovations in all areas of banking our priority. We offered the first contactless cards and introduced mobile payments with smartphones and watches that were previously unknown to the local market. Given the situation we got into in 2020, we will continue to work for the comfort and safety of our customers and will soon surprise them with even more new services. "

“At Visa, we strive to deliver payment experiences that are tailored to the needs of consumers. Since the beginning of the pandemic, contactless payments have become a sanitary factor for consumers who expected to cut off the use of cash and contact with payment terminals. We're excited to partner with Fibank to unlock the potential of wearables and create payment experiences that are transforming the way consumers make their daily payments, especially in places that traditionally rely on cash. Thanks to Fibank and the security of Visa tokenization technology, people can pay with their Fitbit in the same way as with their credit or debit card and enjoy even more convenience, ”said Krassimira Raycheva, Visa Country Manager for Bulgaria.

Ivailo Alexandrov
Fibank (First Investment Bank)
+359 2 800 2753
email us here

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April 16, 2021 at 9:19 AM GMT

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