Edinburgh wearable tech firm PlayerData in $2.3m expansion


A Scottish wearable technology company seeking to transform the way athletes use software and analytics to train has raised $ 2.3 million as part of an international push to expand.

Edinburgh-based PlayerData supporters included funding from Hiro Capital, the London and Luxembourg fund investing in games, esports, streaming and digital sports, as well as former Tesco CEO Sir Terry Leahy, an early investor in the business.

PlayerData's wearable technology captured over 10,000 team meetings and 50 million meters of athletes in UK grassroots football and rugby in its first year.

The increase will be used to support PlayerData's growth "across sports and for international expansion."

READ MORE: Glasgow cloud computing company's shares are down 10 percent

According to PlayerData, the AI ​​algorithms predict player injuries before they occur, and the tools allow coaches to replay key moments of the game and model different outcomes based on player positioning.

Roy Hotrabhvanon, Co-Founder and General Manager of PlayerData, is a retired international archer who narrowly missed out on being selected for the 2016 Rio Olympics for the Thai national team.

"We use our platform and data to generate biometric insights that are applicable at every level - from the grassroots to the professional," said Hotrabhvanon. “Our ultimate goal is to implement innovative insights from groundbreaking wearables that apply to every team in every discipline at every level. As an investment partner, Hiro Capital shares this commitment to our mission. "

Worldwide fitness app downloads rose 47 percent year-on-year to around 700 million, accelerated by a focus on health and wellbeing during lockdowns.

The stars of the unicorn-scale sector include Peloton, Tonal, Mirror and Hiro's portfolio investment Zwift.

Cherry Freeman, co-founder of Hiro, said, "PlayerData meets all of our key fields."


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